Everybody’s got a story. Here’s ours.

Deeply influenced by music, specifically hip-hop, we created a brand that is fun, inclusive, and inspirational. Established in 2018, Beatz Per Minute Apparel is a digitally based brand that focuses on music and the encouragement of our current culture. We push the boundaries to deliver customers a completely unique and fun experience. We offer an array of products, ranging from our own designs to a curated selection of multi-brand apparel. 


Beatz Per Minute Apparel was founded by DJ Beauty and the Beatz, a young entrepreneur and influencer who started her journey at the age of 6. As an entertainer, she has developed a brand of her own. Conceptualizing Beatz Per Minute as an extension of herself, DJ Beauty and the Beatz seeks to bring her fans and new customers the hiphop influenced, urban fashion they've been craving, while operating under a personal philosophy of giving the customer a sense of pride and expression in their clothing.