Our Story

EVERYBODY'S GOT A STORY. HERE'S OURS.

Beatz Per Minute Apparel is the extension and perspective of 17 year old entrepreneur and creative, DJ Beauty and the Beatz. It's a digitally based brand focused on motivating creatives and entrepreneurs to live fearlessly. Deeply influenced by hip-hop, DJ Beauty and the Beatz produced a brand that is fun, inclusive, and inspirational. Established in 2018, Beatz Per Minute Apparel absolutely loves making you feel good and pushing you into your greatness.

 

HOW IT ALL STARTED:

At 6 years old, DJ Beauty and the Beatz started deejaying. She earned her first professional gig at 8. However, she quickly grew tired of being overlooked because of her age and sex so she decided to do something about it. She knew the only way to get the respect she deserved was to "Be So Good They Can't Ignore You". It worked! Her new mindset, slowly but surely, gained the attention of news outlets, the Obamas, then SONY Pictures. Soon after, MTV, then Abercrombie & Fitch, then Lufthansa Airlines, then US Women's National Soccer, were interested in working with her. The list of companies who took notice goes on and on. She built the Beatz Per Minute brand to encourage others to be their best selves and to "BE SO GOOD THEY CANT IGNORE YOU"

HOW OUR PRODUCTS ARE MADE: 

We partner with several screen printing companies and manufacturers. Each partner has been carefully vetted for high-quality finished products. When customers purchase from our online store, our partners are automatically notified to begin production.

Each product is freshly printed and shipped within 7 to 10 business days.

FROM DJ BEAUTY AND THE BEATZ

"With the help of my mom, dad, and older sister, Zahria, I'm able to create and make all of this possible for you. They've been my number one supporters from the very beginning and motivate me everyday to continue to create and share my story. It hasn't always been easy but as an entrepreneur myself, the challenges inspire the clothing. Thank you for allowing me to share it with you."